Marvin Ellison at Lowe's feature

Marvin Ellison of Lowe’s Pushing for Greater Diversity

| Mike O'Brien

Marvin Ellison, chairman, president and CEO of home improvement retailer Lowe’s, credited a faith in God and a worth ethic instilled by his parents that helped him achieve far beyond his humble roots, going from a part-time stocking clerk earning $4.35 an hour at Target to heading up a Fortune 500 firm.

NRF 2023 feature

NRF 2023: Enthusiasm Amid Concerns

| Mike O'Brien

The energy level at NRF 2023, aka the Big Show, was palpable, as large crowds swarmed the expo floors and outer halls of the Javits Center in New York, even as holiday numbers from the association itself and the government signaled concerns in the industry and the markets down the street.

Ecommerce Returns Hit 20.8% In 2021

| Mike O'Brien

Retailers lost $218 billion to ecommerce returns in 2021, at a rate of 20.8% of goods sold, according to a survey conducted by Apriss Retail for the National Retail Federation, up from 18.1% in 2020, while total retail returns came back at a rate of 16.6% or $761 billion, up from 10.6% last year.

Holiday Retail Sales Up 8.3.%, NRF Reports

| Mike O'Brien

Holiday retail sales in retail were up higher than expected, according to the National Retail Federation, exceeding expectations by increasing 8.3% to $789.4 billion, as shoppers seeking normalcy used what was left of stimulus funds and unused travel and leisure to purchase holiday gifts. Online and non-store sales were up a brisk 23%.

AI brain illustration

The Data-Informed Future of Retail

| Ericka Podesta McCoy

The retail apocalypse is upon us. Or is it? Though the recent headlines about Sears and the litany of other brick-and-mortar store closure headlines lean in to the apocalypse theory, the data tells us otherwise.

NRF Projects Holiday Sales Growth Between 4.3% and 4.8%

| Daniela Forte

The National Retail Federation is projecting holiday retail sales growth of 4.3% to 4.8% over 2017 in November and December, or $717.45 billion to $720.89 billion, up from an average jump of 3.9% over the past five years. Here is what NRF had to say about the predictions.

Why It’s Not Too Late for Back-to-School Advertising

| Drew May

In many parts of the country, school starts earlier and earlier—sometimes as early as the first week of August. Plus, the nature of what is categorized as a back-to-school good has evolved—and is continually expanding. Here is what marketers need to know about back-to-school shoppers.