holiday shopping box

Holiday Retail Sales Up 8.3.%, NRF Reports

| Mike O'Brien

Holiday retail sales in retail were up higher than expected, according to the National Retail Federation, exceeding expectations by increasing 8.3% to $789.4 billion, as shoppers seeking normalcy used what was left of stimulus funds and unused travel and leisure to purchase holiday gifts. Online and non-store sales were up a brisk 23%.

The Data-Informed Future of Retail

| Ericka Podesta McCoy

The retail apocalypse is upon us. Or is it? Though the recent headlines about Sears and the litany of other brick-and-mortar store closure headlines lean in to the apocalypse theory, the data tells us otherwise.

NRF Projects Holiday Sales Growth Between 4.3% and 4.8%

| Daniela Forte

The National Retail Federation is projecting holiday retail sales growth of 4.3% to 4.8% over 2017 in November and December, or $717.45 billion to $720.89 billion, up from an average jump of 3.9% over the past five years. Here is what NRF had to say about the predictions.

Why It’s Not Too Late for Back-to-School Advertising

| Drew May

In many parts of the country, school starts earlier and earlier—sometimes as early as the first week of August. Plus, the nature of what is categorized as a back-to-school good has evolved—and is continually expanding. Here is what marketers need to know about back-to-school shoppers.

Why Brands Need to Level Up the Back-to-School Shopping Experience

| Gina Ashe

Though summer may seem like it’s just getting started, the mad dash of back-to-school shopping is already around the corner. This season is a huge opportunity for apparel and accessories brands to see a lift in sales, as students and their families set out to buy new clothes, backpacks, glasses, school supplies and everything in between. Here is how brands can set themselves apart from the competition during the back-to-school season.

4 Key Takeaways from NRF 2018

| Georgina Nelson

This year’s Big Show had retailers buzzing about new products, partners and acquisitions. Following a show of this size and scope, it can be difficult to sift through the noise and figure out which takeaways to apply to your own business operations. Here is a look back at NRF 2018 and what retailers can expect in the year ahead.

NRF’s Big Show Puts Major Retail Disruptions on Display, With a Hopeful Look to the Future

| Daniela Forte

The National Retail Federation’s Big Show was buzzing in New York as tens of thousands of attendees celebrated the encouraging growth of 2017 holiday sales, while gazing at next-gen technology offerings that promised greater personalization, engagement and enhanced customer experiences, further melding the physical and digital realms. Here is a snapshot look at some of the latest trends at NRF’s Big Show.