Without personalization, brands often fail to leverage important contextual data, resulting in up to $5 million in lost revenue over just a few years. By implementing these five quick steps with these key targeted audiences, retailers can begin the path to personalization.
Can someone’s date of birth determine what sort of messaging they will respond to? Alex Pratt, founder of direct-to-customer reading lamp seller Serious Brands, who is also the chairman of the CatEx Direct Commerce Association in the UK, says someone’s Zodiac sign could determine what sort of messaging they will respond to.
For online businesses or retailers, the lazy days of summer often pose an unfortunate reality – one that traditionally includes less attention from consumers and slower sales both online and in-store. Here are four tips to beat those late summer time blues for your business.
Ever-rising expectations call for retailers to be increasingly tuned in to customers’ needs and wants across channels, while consistently delivering on promises and being more flexible and responsive when issues arise. See why Bonobos once again won the award for Customer Experience Leader.
Do your customer-facing systems, procedures and people create a positive or negative shopping experience? If the latter, money and customers are going out the door. See if your organization measures up, how to analyze your current state and learn ways to make improvements.
Macy’s announced the pilot of Macy’s On Call, a mobile web tool that allows customers to interact with an AI-powered platform via their mobile devices. Macy’s On Call taps IBM … Continue Reading →
Levi Strauss won the 2016 award in brand communication in Multichannel Merchant’s Excellence in Customer Experience awards, held in conjunction with partner Radial and recognized at Operations Summit. See how the venerable jeans company creates a consistent voice and messaging that reflects who they are and what they stand for in the marketplace.
You may have heard of upselling, but what about down-selling? Social selling? Bundling? All these conversion tactics are commonly used to help businesses increase revenue, AOV, and CLV. Read on for a brief explanation of important selling capabilities.
With expectations so high and pressure to consistently delight a daily reality, shipping and delivery is a huge component of the overall customer experience. So being atop the industry in this category is no small feat. Find out what Apple did to win the 2016 Excellence in Customer Experience award at Operations Summit for best shipping and delivery experience.
The role of a store associate should be to serve their local online customers just as much as their in-store customers. These omnichannel associates can provide ecommerce shoppers with a much better experience and can bring retailers the following three benefits.