Your customers are not machines. You can target, track and acquire them, but you’re still dealing with conscious, emotional organisms. So how do you honor your customer’s humanity? In a world overloaded with choices, content and reviews, in what practical ways can you guide how customers relate to your brand?
A personalized ecommerce experience has become just as important to consumers as price. And retailers need to get on board with that message.
Forrester found that 71% of consumers expect to view in-store inventory online, and 50% of them expect to buy products online and pick them up in store.
Ecommerce merchants have been trying to crack the personalization code for some time now. And the ones that have cracked it, like SmartFurniture, are offering their customers a more relevant experience, and converting at a higher rate than the competition. In this video, SmartFurniture president and CEO T.J. Gentle shows us their path to a personalized experience.
Marketers recognize and embrace mobile as a vital component of the marketing mix – but they are missing the mark when it comes to relevant personalized messages.
Kiehl’s saw a 11.59% lift in revenue per visit to its website after it combined its visitor segmentation and on-site behavior to create a targeted personalized experience.
Building on Old Navy’s recent debut in mainland China and Gap’s growing store base in the world’s second largest apparel market, Gap Inc. highlighted China as its largest growth initiative, where it expects sales to reach $1 billion in three years.
Personalization was one of the underlying themes of eTail West – and it seemed whatever track of sessions you attended, there was talk about how retailers are personalizing the ecommerce experience for their customers. Here are three examples that stood out.
The customer experience is one of constant change. And customers are expecting retailers to keep up, regardless of the channel. Here are a few things we might get to see in 2014.
When marketers hear the word “personalization” too many still think it means putting a first name on an email. While that old school tactic still works, there is so much more marketers can do to create engaging campaigns that reach a customer on a personal level.