Following the playbook of developing innovative tech then selling it, Amazon is offering retailers its cashierless checkout capability from Amazon Go stores. Amazon said Just Walk Out is already under contract to several retailers it wouldn’t name. OTG, with hundreds of CIBO stores at 10 major U.S. airports, will soon be using it.
The juxtaposition of “fast and frictionless yet safe” checkout puts a large burden on retailers who may be tempted to add extra steps to increase security. While there are many ways to meet these growing customer expectations, the best approach is to prioritize the user experience. Here are 4 trends to watch for in 2020 and beyond.
Amazon’s latest expansion into the consumer biosphere will enable brick-and-mortar shoppers to pay for purchases with a mere wave – or scan – of their hand. The Wall Street Journal said Amazon is creating a system of hand-scanning terminals for retailers, with a focus on venues like coffee shops with lots of return customers.
Vendor selection is extremely important in determining how well you serve customers in a multichannel environment. The key is to understand which vendors are trying to adopt a multichannel model, the effectiveness of their approach, and how well they are working with merchants to make it fit their business models.