fake reviews sign feature

Fake Reviews Make Nearly All Lose Brand Trust

| Mike O'Brien

In its latest report on the topic, user-generated content firm Bazaaarvoice found nearly all consumers responding to its survey (97%) lose trust in a brand based on fake reviews, while 81% said they wouldn’t use a brand again after a loss of trust, and 75% said a fake review makes them distrust other products on the same site.

Amazon fake reviews feature

Amazon Fake Review Scam Involved Over 200,000

| Mike O'Brien

The cybersecurity team at SafetyDetectives uncovered a database leak that appears to have exposed more than 200,000 people involved in a scam where Amazon vendors exchanged free products for fake reviews. The server, based in China, contained more than 134 million messages between 3P sellers and reviewers.

Amazon Early Reviewer screenshot feature

Amazon Canning Early Reviewer Program

| Mike O'Brien

Amazon announced it plans to cancel its Early Reviewer program as of April 25, and won’t be taking any new applications as of April 10, as it has found other programs more effective in generating customer reviews, upsetting sellers who had found success with it. Experts however saw Amazon Vine as a superior review generator.

MCM CommerceChat podcast

Fake Reviews and Brushing on Amazon

| Mike O'Brien

Amazon has had a problem with “brushing” on its 3P marketplace, where unscrupulous sellers boost star rankings by loading up listings with irrelevant, bogus reviews. What is Amazon doing to counteract this practice? How widespread of a problem? Chris McCabe, a former investigation specialist at Amazon, helps us understand.

ecommerce site feature

Tips for Creating an Effective Ecommerce Website

| Kathryn Merwin

With ecommerce booming, especially with stores closed amid the coronavirus pandemic, it’s important that your ecommerce website stands out. Customers are more likely to buy from a well-designed, navigable, up-to-date site. Here are some tips to ensure it generates sales and encourages return customers.