If showrooming was a holiday trend to watch in 2012, then webrooming – wherein consumers do their research online and then head to the store to actually make a purchase – is the one to watch this holiday season. Here’s how consumers responded to a pre-Cyber Weekend Harris Poll on the two retail trends.
ChannelAdvisor CEO Scot Wingo talks about how his clients have done over the 2013 Black Friday weekend in the marketplaces and the comparison shopping engines. [CLICK HERE for Multichannel Merchant’s … Continue Reading →
Despite all the angst and venom consumers spewed towards merchants who chose to open their doors on Thanksgiving night, it appears Thanksgiving Day shopping is here to stay. Here’s why.
During a conference call on Dec. 1, neither NRF President and CEO Matthew Shay or Prosper’s Consumer Insights Director Pam Goodfellow seemed to be alarmed by the drop-off in Thanksgiving weekend sales figures.
With the allure of deep discounts, “door-buster” promotions and extended store hours, shoppers visited more stores and spent more money across the days of Thanksgiving Day and Black Friday than they did last year. However, sales rose only 2.3%.
Jay Henderson, Strategy Director for IBM Smarter Commerce, talks with Multichannel Merchant’s Tim Parry about ecommerce’s role in Thanksgiving Day and Black Friday 2013 shopping.
Millions of consumers will use their smartphones as an integral part of their holiday shopping experience. According to this infographic from Sparked, winning the mobile commerce game is not simply about tactics during the holiday season. It’s about building relationships, loyalty, and mutual interactions throughout the year.
The Holiday 2013 shopping season has started early: Here are the 12 trends of Christmas shopping you need to watch.
New technologies and approaches are working hard at enabling online retailers to more successfully mimic the real store feel to drive brand loyalty and boost sales. Here are three tips merchants can leverage to deliver more successful in-store experiences on the web in today’s market
Even though merchants are gearing up for the additional hiring of seasonal employees this holiday, a new report has found that “shaky” consumer confidence and an increased in efficiencies in the retail space could prevent seasonal hiring from hitting the great heights it did in 2012.