7 Ways to Reduce Cart Abandonment

| Erin Lynch

When it comes to making sure your site visitor finalizes the purchase, retailers should always remember that the basic aim should be to make the checkout process as simple as possible. Here are 7 tips from Econsultancy on how to reduce cart abandonment.

Mcommerce To Jump 25% by 2017

| Daniela Forte

In 2017, it is expected that 72% of all mobile retail sales will be done on tablets. Today, 15% of all online commerce will be conducted on mobile commerce, but that share is expected to reach 25% by 2017, according to this infographic by eMarketer.

YouTube Makes Video Channels Shoppable

| Daniela Forte

YouTube is connecting people with products in a new initiative where they can now shop for products while viewing videos on YouTube channels. According to blog post by Google, which owns YouTube, people use the video site for entertainment, learning a new skill, find new information, and shop for products.

Non-store Retail Sales Increase 1.4% in April

| Daniela Forte

Non-store retailers’ sales increased 1.4% seasonally-adjusted month-to-month and increased 19.0% unadjusted year-over-year. At the same time, retail sales rebounded in April and increased 0.6% and increased 3.9% unadjusted year-over-year., according to a press release by the National Retail Federation.

How Mobile is Being Used In Store

| Erin Lynch

Like it or not, mobile is a major shopping tool for consumers inside the traditional bricks-and-mortar store. But mobile is now playing a major role in the eyes of the shopper even before the step foot in-store.