Meeting Consumer’s Email Expectations
Recent studies have found that 90% of online consumers subscribe to a brand via email, according to an article on ExactTarget.com. There are four types of email content, consumers are expecting today.
ReTargeting
Tips for Effective Email Marketing
Email marketing is the most effective tactic according to 55% of marketing professionals and plays an important role for ecommerce merchants, according to a whitepaper by Listrak. Since it is known to return more than $40 per dollar spent, makes its cost effectiveness undeniable.
Best Practices For Finding New Customers
How can small businesses find new customers? They using email, social media, this infographic by Score delves into the best practices for small business success when searching for new customers.
Consumers Want Customized In-Store Experience Over Online Shopping
More than two-thirds of Americans prefer to shop in traditional, brick and mortar stores than online commerce sites, according to a recent survey. The survey found that shoppers gravitate towards retail locations that offer customized shopping experiences.
Americans Consumers are Fed Up with Bad Ads
InsightsOne announced the findings of its 2013 Bad Ads Survey conducted online by Harris Interactive on its behalf from February 27-March 1, 2013 among over 2,100 American adults aged 18 … Continue Reading →
5 Tips for Memorable Birthday Emails
Who doesn’t love birthday emails? Birthday emails can drive great results. Since many organizations have caught on to these automated emails, it can become difficult to cut through the clutter, according to a blog post on ExactTarget.com.
Ecommerce Executive Summary: Mobile, Tablet and Social Drive Growth
Ecommerce continues to grow as a B2B and B2C sales channel in an ever-evolving sales landscape. In this executive summary report, learn
Rumors Fly with Possible OfficeMax and Office Depot Merger
Is a merger between OfficeMax and Office Depot just a few days away? Although the office supply giants are keeping a tight lip, there have been several published reports within print and online media pointing all signs to yes.
The Shopping Trends of the Working Consumer
Online shoppers are finding more and more ways to shop than ever before. They are using smartphones, tablets, traditional PCs, and most often, a combination of the three. This modern shopper is ready to buy whenever and wherever they chose, even if it means while at work. In this infographic from Monetate, the ecommerce personalization company, you will see the various trends of this shopper including the days and times of the week they shop, and the types of devices they use to make online purchases.
Amazon Tops ForeSee Mobile Satisfaction Survey
Amazon extends its domination of ecommerce into the mobile platform, according to the ForeSee Mobile Satisfaction Index: Holiday Retail Edition. In the survey, which was conducted of more than 6,200 consumers during the peak holiday shopping season between Thanksgiving and Christmas, the online marketplace scored highest among 25 of the top mobile commerce companies.