While it may seem that growing your subscriber lists by any means possible is a good goal, in reality, a focused approach is best. To build your subscriber list organically and methodically across touchpoints, consider the following strategies.
As we are approach the holiday season, there are some key things to consider in designing your holiday email marketing campaigns, and creating a successful cross-channel holiday experience for your customers this season should be one of them. Consider these key strategies as you prepare for this holiday season.
You just screwed up a mailing. Your palms sweat and a wave of panic sets in. Let
Joanna Morrissey, ecommerce strategist with americaneagle.com, shared her expertise in achieving email success through effective marketing at the National Etailing and Mailing Organization of America directXchange conference last week.
We met with Responsys
eBags email marketing manager Blake Area’s number-1 tip for the holiday season? Message around urgency.
Asking a customer for too much information could result in purchase or opt-in abandonment. Let
Wise marketers have discovered that cleaning b-to-b data, especially physical locations and/or email addresses is well worth it because you can save money. You can make better decisions using clean data, and you can make a better impression with customers when they see you take good care of their data. You can even personalize offers, making them more relevant and increasing sales.
As you dive into the analytics, you notice that there are too many potential customers abandoning their shopping carts. There are ways you can take to drive up sales and significantly reduce shopping cart abandonment. Here are seven steps that we recommend to our clients that have been proven to work.