The Risk/Opportunity of Try Before You Buy and Ecommerce Returns

| Mike O'Brien

Try before you buy has become increasingly popular for apparel retailers because shoppers love it, but it can play havoc with returns. Justin Press of Brightpearl shares his insights in this latest edition of the MCM CommerceChat podcast. He will also lead a panel on this topic at Ecommerce Operations Summit, April 9-11 in Columbus, OH.