Skyrocket Your ROI With This Simple Marketing Hack

| Michael Schaffer

In the age of omnichannel communication, every business event can provide a challenge. How do you get the most value out of your accomplishments? A favorite tool for optimizing your message across multiple channels are trigger systems. Here is how to maximize the use of them in your retail business.

5 Ways Gift Cards Can Boost Sales

| Erin Lynch

For the past five years gift cards have been ranked as the number one most popular gift among shoppers. In fact, according to Shopatron, not only will the average shopper spend more than $150 on gift cards annually, but 72% of recipients become repeat customers. Here are five surefire ways you can harness the power of gift cards on your ecommerce site.

The Benefits of a Good CMS

| Daniela Forte

This infographic by marketing weekly shows the benefits of using a content management system that will help boost your brand. The infographic says that three out of four businesses are without a website. A good content management system will show success in your ROI.