Getting people to convert on your ecommerce site can be a bit of a challenge. In fact, one of the most common reasons for cart abandonment has to do with shipping, taxes and extra fees. This infographic by ShipBob reveals why shoppers aren’t converting on your ecommerce site.
Forty-four percent of online shoppers are using a smartphone as their device of choice and are multitasking while making purchase decisions, according to a survey by Namogoo. Here are some additional results from the survey.
As a customer finds her way through the purchase journey to website checkout, it’s the moment of truth where you either close the deal or log another cart abandonment. This latest report by Multichannel Merchant will look at how to grab the customer at this crucial point in the path to purchase.
Bankruptcies and store closures are hitting once iconic brands like Gymboree, RadioShack and Payless, while ecommerce operators like Amazon continue to relentlessly bolster their power. The key will be finding ways to improve customer acquisition to fuel revenues and profits. Discover how new technologies and capabilities will make this possible.
Adamandeve.com, a pure-play ecommerce site for adult products, announced the launch of its international shopping cart, or ICart, on its flagship website. See what this global expansion means for the brand.
A site abandonment survey of more than 60,000 ecommerce shoppers by Bizrate Insights found that retailers can reduce abandonment of those customers who visited with the intent to buy, but didn’t complete a purchase, by listening to their problems and their proposed solutions. See more about what the survey revealed and what it means for your business.
Building a successful marketing campaign is imperative for any business. Understanding your retargeting metrics is needed to make this possible. Here are 10 must-know retargeting metrics for your business.