6 Instagram Marketing Tactics to Help Nurture Your Ecommerce Store

| Jacques van der Wilt

Instagram has quickly become one of social media’s powerhouse brands and is a hotbed for marketing. Currently, 80% of Instagram users claim they follow at least one brand on the platform, with 60% saying they discovered a new product. Here are key reasons why you need to be on there, and how it can boost your ecommerce sales.

The Impact of CCPA on Facebook Advertising, In One Stunning Graphic

| Mike O'Brien

The California Consumer Privacy Act (CCPA), the Golden State’s answer to the European Union’s General Data Protection Regulation (GDPR) from May 2018, went into effect July 1, 2020, and its impact has been sudden and swift. This infographic demonstrates the strong impact CCPA has had already on Facebook ad performance.

MCM CommerceChat Podcast

The Significance of Shops for Facebook, Sellers, Ecommerce

| Mike O'Brien

What is the potential for Facebook Shops? Could it be looking beyond transactions to a WeChat scenario creating a total consumer experience? In this MCM CommerceChat podcast, Andrea Szasz, a principal analyst at Kearney, talks about Facebook’s initiative and how it fits into the bigger picture of ecommerce in the COVID-19 era.

Optimizing Ecommerce Fulfillment for Social Commerce

| Perry Belcastro

About 70% of U.S. adults use one or more social media sites, according to Pew research, with many making direct purchases there, and savvy merchants are tapping into this trend. But they must be at the top of their order fulfillment game to succeed. Here are some best practices top brands are using in social commerce fulfillment.

Authenticity, Digital Integration, Social Commerce Key in 2019

| Fritz Hesse

While there were several closures of traditional mainstays who failed to fully adapt to changing consumer needs and expectations, brick and mortar is finding new life through deeply integrated and personalized shopping experiences. As the New Year approaches, here are a few things we can expect to see from the retail industry.