livestream shopping feature

Facebook Shutting Down Livestream Shopping Oct. 1

| Mike O'Brien

Facebook is shutting down its livestream shopping venture two years in, putting its efforts behind the popular Reels short-form video platform as livestream shopping has yet to catch on here in a big way as in China, and retailers, brands and platforms need to rethink their approach. Experts weigh in on what they need to do.

Shopify editions feature

Shopify Launches Boatload of Apps, Pushes into B2B

| Mike O'Brien

Shopify is pursuing a new avenue of attack against Amazon, launching 100 new/updated apps including tools for merchants to drive B2B sales while also turning on social commerce via Twitter, in an effort to boost slowing DTC ecommerce revenue growth. The company said Shopify Editions represents a “connect-to-consumer” focus.

social commerce illustration feature

Social Commerce a Nearly Universal Experience In 2022

| Mike O'Brien

Social commerce is not slowing down, based on a survey of 1,000 U.S. consumers from Sprout Social, with over two-thirds of respondents saying they make a purchase through a social channel in 2021, and a whopping 98% saying they planned to do so this year.

brands and influencers likes image

Carro Drives Cross-Selling, Connects Influencers and Brands

| Mike O'Brien

Carro has created a spin on the traditional dropship model, allowing brands to easily network and cross-sell on other brands sites, while allowing social influencers to create their own marketplaces to further monetize large followings by offering recommended products on their own sites.

alternative data mobile user feature

Ecommerce: The Frenemy of Retailers

| Jonathan Abraham

Ecommerce, once the enemy of retail, should be leveraged and treated as the frenemy. There will always be healthy competition for share of wallet. However, the real winners will be those who leverage ecommerce and all the rich data to better serve customers.

social media man with like sign feature

Social Media Keeps Brands Roaring in 2021

| Scott Hirsch

Even if your brand has a good website and a robust email distribution list, social media is still the crest of the mightiest wave. There’s no better way to expand your audience and find new customers. The question is, how do we capitalize on this juggernaut? What’s up for this year and what’s the best way to leverage it?

social commerce illustration feature

Social Commerce: The Time to Start is Now

| Sharon Gee

Social commerce is a great, cost effective way for merchants to expand channels and visibility. 36% of U.S. internet users say social networks have become as important as other information sources for making product choices and 70% of shopping enthusiasts say they turn to Instagram to discover products.

Shopify + TikTok

Shopify Give Sellers Access to Massive TikTok Audience

| Mike O'Brien

In a linkup of major players, ecommerce platform Shopify, with more than 1 million merchants, has partnered with hugely popular Chinese video sharing site TikTok. A new TikTok channel on Shopify lets sellers can set up, manage and track campaigns natively within the platform, accessing a global audience of 800 million users.

6 Instagram Marketing Tactics to Help Nurture Your Ecommerce Store

| Jacques van der Wilt

Instagram has quickly become one of social media’s powerhouse brands and is a hotbed for marketing. Currently, 80% of Instagram users claim they follow at least one brand on the platform, with 60% saying they discovered a new product. Here are key reasons why you need to be on there, and how it can boost your ecommerce sales.