Even if your brand has a good website and a robust email distribution list, social media is still the crest of the mightiest wave. There’s no better way to expand your audience and find new customers. The question is, how do we capitalize on this juggernaut? What’s up for this year and what’s the best way to leverage it?
Social commerce is a great, cost effective way for merchants to expand channels and visibility. 36% of U.S. internet users say social networks have become as important as other information sources for making product choices and 70% of shopping enthusiasts say they turn to Instagram to discover products.
In a linkup of major players, ecommerce platform Shopify, with more than 1 million merchants, has partnered with hugely popular Chinese video sharing site TikTok. A new TikTok channel on Shopify lets sellers can set up, manage and track campaigns natively within the platform, accessing a global audience of 800 million users.
Instagram has quickly become one of social media’s powerhouse brands and is a hotbed for marketing. Currently, 80% of Instagram users claim they follow at least one brand on the platform, with 60% saying they discovered a new product. Here are key reasons why you need to be on there, and how it can boost your ecommerce sales.
The California Consumer Privacy Act (CCPA), the Golden State’s answer to the European Union’s General Data Protection Regulation (GDPR) from May 2018, went into effect July 1, 2020, and its impact has been sudden and swift. This infographic demonstrates the strong impact CCPA has had already on Facebook ad performance.
What is the potential for Facebook Shops? Could it be looking beyond transactions to a WeChat scenario creating a total consumer experience? In this MCM CommerceChat podcast, Andrea Szasz, a principal analyst at Kearney, talks about Facebook’s initiative and how it fits into the bigger picture of ecommerce in the COVID-19 era.
About 70% of U.S. adults use one or more social media sites, according to Pew research, with many making direct purchases there, and savvy merchants are tapping into this trend. But they must be at the top of their order fulfillment game to succeed. Here are some best practices top brands are using in social commerce fulfillment.