About 70% of U.S. adults use one or more social media sites, according to Pew research, with many making direct purchases there, and savvy merchants are tapping into this trend. But they must be at the top of their order fulfillment game to succeed. Here are some best practices top brands are using in social commerce fulfillment.
Instagram has launched an in-app checkout feature for retailers, which lets customers tap, view and purchase products from a brand’s shopping post, providing another revenue stream for the Facebook-owned company on top of advertising.
While there were several closures of traditional mainstays who failed to fully adapt to changing consumer needs and expectations, brick and mortar is finding new life through deeply integrated and personalized shopping experiences. As the New Year approaches, here are a few things we can expect to see from the retail industry.
The holiday season is the most competitive time of year for ecommerce companies and retailers to target consumers and drive sales. For marketers looking to expand content to multiple platforms and find success this holiday season, here are some tips for social ads on Instagram, Facebook and Pinterest.
Social commerce is a relatively new concept for many shoppers. Being able to shop through social media while engaging with a brand is one way retailers can have an exceptional shopping experience. Check out this infographic by 16Best.net as it highlights how social media is changing the way shoppers are shopping brands.