Eyewear brand Warby Parker continues to disrupt its sector by offering affordable eyewear both online and offline, innovating and taking a “do well by doing good” approach, its co-founder and CEO told an audience at IRCE in Chicago. Here is how the brand transformed from a pure-play ecommerce brand to reaching customers both online and in store.
When starting out, new entrepreneurs have a lot of goals with the main ones being gaining recognition for their venture and rapid growth. Overnight success, however, is not the standard; you have to do it the old-fashioned way. Here are six tips that will ensure success in your retail business.
As the retail industry is seeing a shift with digital in how brands are approaching marketing and establishing a store presence, retailers are looking for ways to provide timely relevant content that consumers demand to master the omnichannel approach, fully connecting the online, mobile and in-person experience. Here are some of the latest digital marketing trends to hit the industry in 2018.
Customer experience is the new frontier of business differentiation. Eighty-nine percent predicted that by 2016, they will separate themselves from their competition on the basis of customer experience—more so than product and service Here are six top innovations that will benefit retailers.
The relationship you establish with your customers is vital, especially when it comes to understanding how they are engaging with your brands. Here is what survey results revealed about global customers and what they expect from a brand.
Slow cooker brand Crock-Pot came under fire last week as fans anxiously watched a gut-wrenching episode of “This is Us” where its lead actor is destined to perish in a fire started by the Crock-Pot. See what fans of the show said on social media and how the brand handled the situation.
2017 will go down as the year merchants realized there is no longer any margin for error. Retail is moving so fast that automation is essential for survival. Here are five trends that will drive ecommerce excellence this year.
With the innovation of Facebook Carousel, Collection and Canvas ads, retailers now have the ability to populate entire product feeds, or catalogs, into highly targeted social ads. Here are several examples of how to hook the customer through your digital storefront this holiday season.
The holiday season is crucial for retail brands, generating around 25% of their overall annual sales. As brands compete for the attention of customers during this heavy shopping season, many pour a lot of effort into their social media presence. Here is how several fitness brands are standing out this holiday season.
Holiday shopping continues to increase year-over-year. In fact, the National Retail Federation reported that holiday sales are expected to increase 4% this holiday season to $682 billion. See where shoppers are finding the information they need to start their holiday shopping and what their preferences are.