alternative data mobile user feature

How Alternative Data Improves UX and Helps Marketing Teams

| Michele Tucci

Fragments derived from alternative data are essential to discover more granular consumer behaviors and lifestyles. This helps build better segmentation models and more appropriate customer journeys that offer delight experiences. Insights on consumer behavior and lifestyle can be gleaned through analysis of installed apps.

ecommerce website open shop sign feature

Your Ecommerce Website: Optimizing the Digital Core

| Randi Mohr

Your ecommerce website must be a living, breathing content channel to drive meaningful success. Why? Business goals, audience preferences, digital capabilities and best practices are all constantly evolving, and your site must reflect these changing expectations. Optimize these three areas of your website continually to improve results.

4 Costly Mobile Marketing Strategy Mistakes Retailers Make

| Molly McFarland

Challenges around mobile marketing can be overwhelming at times, especially when it comes to making the right call on where and when to spend marketing dollars effectively. That’s why it’s key to understand the four common mistakes many retailers make with their mobile marketing strategy, and how they can be remedied.

A Guide to Optimizing the Speed of Your Ecommerce Website

| Hristo Pandjarov

Your ecommerce website speed has an impact on SEO and the customer experience when shopping with you. Slow websites result in fewer page views, reduced customer satisfaction and decreased sales. Here are some key practices to ensure your ecommerce website runs smoothly and continues to support your business goals.

6 Things to Do Now to Get Your Ecommerce Site Holiday Ready

| Bob Buffone

The time to begin preparing for the holiday season that will account for the majority of annual conversions is now. Brands are expected to get their ducks in a row to ensure a smooth holiday shopping experience for customers. Here are six things brands can do to get their ecommerce site ready for the holiday season.

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4 SEO Strategies to Improve UX On An Ecommerce Site

| Mark Monroe

Providing a superior user experience is not only important to customer satisfaction, it’s also a component in Google’s rankings. Here are four SEO strategies to keep top of mind to improve UX in the dynamic world of ecommerce.

small businesses

6 Tips for Retailers Transitioning to Lean UX Practices

| Bryan Ennis

A strong customer experience is the best way for retailers to cultivate positive consumer opinion. While that may seem turnkey, consumers’ expectations are constantly rising; no longer can a brand provide the best customer experience within their industry – the experience must transcend through verticals and be the best ever, period. Here are six ways to gain lean UX success.