Social media continues to change the sales cycle. Social CRM should make you think proactively about how social channels present unique opportunities to have more meaningful interactions, and close more deals, according to Eloqua.com.
Someday, somewhere, somehow, every retailer will deliver a bad customer experience. Products disappoint, a customer service representative has a bad day, ordering snafus occur; it happens.
Content is key in order for merchants to improve both search engine optimization (SEO) and the shopping experience.
Research shows that 77% of online shoppers use ratings and reviews when making purchase decisions, and 70% of online users trust consumer opinions posted online.
A recent study by Flurry showed that consumers’ use of various apps have increased by 132% over the course of a year.
Pinterest, a social networking site known for its popularity with sharing information through imagery with its “pinning” strategy went a step further this week when they introduced their web analytics tool for businesses that own websites.
At Forrester’s inaugural Forum For eBusiness & Channel Strategy Professionals, speakers are debating the role that digital disruption will play in eBusiness. Here are a sampling of tweets from Day 1 of the Forum, which began Oct. 25 in Chicago.
Tweets from Conversion Conference #convcon The Conversion Conference was held Oct. 9-10, 2012 in Ft. Lauderdale, FL. Here is a sampling of tweets from the conference. Storified by MultichannelMerchant
Although social networks are booming, they have not yet taken off on the commerce side. Yet on Facebook, there is the clear ability for merchants to set up stores where customers can actually buy from beginning to end.
While the number of marketplaces has grown over the past year, online retailers face challenges offering the same level of product detail, transparency and logistical support from marketplace sales that their shoppers have come to expect. The Merchantry Report details the results of an online marketplace mystery shopping study commissioned by Merchantry and conducted by eCommerce consultancy the e-tailing group in August 2012.