VR

martech illustration feature

5 Top Martech Trends to Keep Track Of in 2023

| Meagan White

Martech in 2022 was reflective of the growing emphasis on customer centricity. This year is all about striking a balance between continued optimization of brand equity, a consistent focus on customer experience and a conscious evolution of engagement.

metaverse umbrella waterfall feature

Venturing Across the Metaverse

| Immanual J. Kingsley

Metaverse solutions cut across verticals, from healthcare to fashion to manufacturing, but itā€™s still in its infancy.Ā Think ofĀ it likeĀ the internet of 1994, when you used Netscape and a dial-up handshake to navigate the web.Ā Ā As businessesĀ stepĀ into the metaverse, this is the right time to experiment with using it as a service.Ā Ā Ā 

AI brain illustration

Study Finds Disconnect Between What Retailers Offer and What Consumers Expect

| Daniela Forte

Thereā€™s a disconnect between what retailers offer customers and what they want in terms of new technologies in the shopping experience, according to a study by Oracle + Netsuite, The Retail Doctor and Wakefield Research. The global study of 1,200 consumers and 400 retail executives across the U.S., UK and Australia found the disconnect spans retail, social media, personalization and the use of advanced technologies such as chatbots, AI and VR.