As omnichannel morphs from “the next big thing” to “just the ways things are done” in commerce, retailers old and new are continually refining their strategy to gain an edge in a hyper-competitive environment and do battle with that company from Seattle.
No company defines this 2.0 to 3.0 revolution more than Best Buy, with a consistent track record of growth in recent years, and ecommerce and omnichannel have been key pillars of that success. Of course, none of that happens without a solid supply chain foundation.
Mark Irvin, Best Buy’s Vice President of Supply Chain, spoke with Multichannel Merchant about the company’s omnichannel success in the most recent holiday season and his team’s contribution. Irvin was a keynote speaker at this year’s Ecommerce Operations Summit in Columbus, OH.