Silver Star Brands saw a strong Black Friday and Cyber Weekend. In this video, Ian MacDonald, ecommerce manager for Silver Star Brands talks about how they did during one of the busiest shopping weekends of the year.
“We started launching things on Wednesday, more things on Thanksgiving and definitely we had everything rocking by Black Friday,” said MacDonald.
MacDonald said, the whole weekend stayed strong through Cyber Monday. People, he said were in the shopping mood and ready to buy.
MacDonald said Cyber Monday is the busiest for Silver Star Brands, and what surprised him was that Black Friday was a busy day for them, while at previous ecommerce retailers he had worked for that was not the case.
“It’s really interesting it’s so busy for us, in fact it’s the busiest day in the call center,” said MacDonald.