Rakuten CMO and COO Talks About Webgistix Acquisition

At IRCE 2013, Hiroshi Mikitani, chairman and CEO of the global marketplace Rakuten, said his company acquired fulfillment provider Webgistix for an undisclosed amount. In this exclusive video, Rakuten CMO and COO Bernard Luthi tells Multichannel Merchant senior content manager Tim Parry what this deal means to Rakuten, which is competing with Amazon and eBay in the U.S. market.