Daniela Forte

Content Manager

dforte@accessintel.com / DForteMCM

Daniela Forte is the Content Manager of Multichannel Merchant. Prior to this, she served as the Associate Editor and before that the Content Producer for the team since 2013. Daniela covers the marketing and ecommerce beats for Multichannel Merchant. She was previously a news reporter for The Litchfield CountyTimes in Northwestern Connecticut.

Wayfair Launches Way Day Shopping Event

| Daniela Forte

Wayfair is taking on Amazon and Alibaba with its own one-day shopping event called Way Day, promising Black Friday-like deals on home furnishings, décor and home improvement items on April 25. Other perks of the day include free shipping on all orders. Here is what led to Wayfair’s launch of the event.

Amazon Adds International Shopping Feature on Mobile App

| Daniela Forte

Amazon announced the launch of an international mobile shopping feature that lets international customers browse and shop more than 45 million items that can be shipped to their country from the U.S. See which languages and how many currencies will be featured through this option.

Walmart Revamps Ecommerce Site

| Daniela Forte

Walmart is launching a new ecommerce site in May that promises to add a new look and feel to the overall online shopping experience. See what features the new site will have.

Boxed Takes on Amazon with New Paid Membership Service

| Daniela Forte

Boxed launched “Boxed Up,” a new paid membership service. For $49 a year, members of the program will receive free rush shipping on orders over $20, improved customer service, price matching and cash back on purchases. Here are some of the other perks this new paid membership promises to customers.

Walmart Launches More Pickup Towers

| Daniela Forte

Walmart announced the expansion of its pickup program by adding 500 more pickup towers to stores across the country. See what new add-on Walmart is implementing with this expansion.

How the Grocery Industry Is Going Digital

| Daniela Forte

Consumers are turning to app-based shopping for meal delivery ordering. A study by Toluna found that while a younger demographic tend to use app-based shopping, 50% of shoppers age 55 and older are considering using apps for grocery shopping. This infographic by Toluna highlights the findings of how customers are using apps to get meals delivered to their homes.