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Post By Daniela Forte

Wine Enthusiast Raises the Bar on its Email Program  May 28, 2015 11:38 AM By Daniela Forte

Wine Enthusiast, a wine accessories and gift retailer, has upped the ante on its email program by adding a new window shopping functionality. See how this will benefit its email program.

Skechers Increases Conversions with New Social Q&A Tool  May 28, 2015 11:18 AM By Daniela Forte

Footwear retailer Skechers was looking for a way to offer a high-quality customer experience through its various channels by answering customer questions with a social tool on its website. See how Skechers improved the customer experience.

Making Ratings and Reviews Part of the Online Experience  May 28, 2015 11:10 AM By Daniela Forte

Customers love to know what other customers think of a product when it comes to making a purchase. See why ratings and reviews are an integral part of the online experience.

Making the Shopping Cart User Friendly  May 27, 2015 2:57 PM By Daniela Forte

The shopping cart closes the deal, this is why it is important that the user experience is an easy one. See shy it is an integral part of the shopping experience for your customers.

Nasty Gal Learns to Play Nice with Big Data  May 26, 2015 5:12 PM By Daniela Forte

Nasty Gal saw explosive growth in a short period of time allowing it to attract millions of new customers due to its brand, loyal social following and online engagement. See what type of results Nasty Gal saw.

Leveraging Ratings, Reviews to Improve the Customer Experience  May 26, 2015 2:16 PM By Daniela Forte

Ratings and reviews not only provide credibility for your business but make the purchase decision an easier one for your customer. See how you can properly leverage your ratings and reviews.

Giggle Gets Visual with #gigglepics Campaign  May 19, 2015 5:02 PM By Daniela Forte

Online baby products retailer Giggle is using social media in a big way to personalize the shopping experience for customers. See how giggle incorporates images submitted directly from their customers or tagged on Instagram into their product and email campaigns.

TOMS Launches #WITHOUTSHOES Campaign  May 19, 2015 2:12 PM By Daniela Forte

This past weekend a friend told me shoe brand TOMS was asking people to grab a camera, take a picture of their bare feet and post it to Instagram using the hashtag #withoutshoes.

American Mint Leverages Surveys for Better Customer Service  May 19, 2015 1:50 PM By Daniela Forte

There are several ways to improve the customer experience, and one way is through the execution of surveys, see how American Mint leverages this customer service tactic.

Nordstrom Rack Sees Successful Online Sales  May 18, 2015 2:30 PM By Daniela Forte

Nordstrom reported tremendous success with its online off-price business which saw a sales growth of 50% in the first quarter. See what other growth initiatives are planned for Nordstrom.

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