Post By Daniela Forte

Target and Walmart Announce New Leaders  Aug 01, 2014 3:05 PM By Daniela Forte

It was a busy week for executive hirings: Target brought in a new chairman and CEO, and Walmart U.S. promoted its new president and CEO from within.

How to Effectively Use Social Media for Your Brand  Jul 31, 2014 3:42 PM By Daniela Forte

Nearly 8 out of 10 respondents to the MCM Outlook 2014 said they use social media to engage in conversations with followers. Of that group, 7 out of 10 said they measure social success by the number of followers and fans.

Optimizing Your Site for Global Ecommerce  Jul 31, 2014 11:54 AM By Daniela Forte

When it comes to going global with your business, you’ll want your customers both here and abroad to feel at home on your website. But what are the best practices to make this happen?

Social Media is Driving Customer Engagement  Jul 30, 2014 10:11 AM By Daniela Forte

Pinterest is growing, Twitter’s popularity rose and Facebook continues to be the most popular social media platform for retailers in 2014.

Johnston & Murphy Ratchets Up Its Omnichannel Commerce  Jul 11, 2014 11:26 AM By Daniela Forte

Johnston & Murphy, a high-end footwear and apparel brand, migrated its digital commerce operations onto the Demandware Commerce platform in June.

How To Grow Your Global Marketplace Revenues  Jul 01, 2014 3:52 PM By Daniela Forte

Mark Vandegrift, director of business management for Channel Advisor, will talk about Amazon, eBay and Newegg and others based in other countries – Tmall, TradeMe, Mercado Libre during his session on July 15 at Multichannel Merchant’s Growing Global conference in Long Beach, CA.

Channels, Choices and Convenience: Flex Shopping Around the World  Jun 30, 2014 3:33 PM By Daniela Forte

UPS has explored varying global consumer preferences before the purchase, during checkout and delivery and post purchase.

Building Your Global Shipping and Distribution Strategy  Jun 27, 2014 11:27 AM By Daniela Forte

Want to learn how to build your global shipping and distribution strategy? You will want to attend a session on this important subject at Multichannel Merchant’s Growing Global conference on July 15 and 16 in Long Beach, Calif.

Are Retailers Ready for Fast, Visual Mobile Ecommerce?  Jun 26, 2014 5:13 PM By Daniela Forte

Online retailers are actively pursuing the promise of m-commerce as more of the web continues to “go mobile.” The difficulty is satisfying the needs of mobile users. Instart Logic reveals in this infographic three sizable gaps between what etailers know works, and what they’re actually doing.

Sigma Incorporates Video for Product Differentiation  Jun 26, 2014 4:07 PM By Daniela Forte

Sigma was trying to figure out how to appropriately educate consumers about its products while enhancing its brand’s credibility in an industry where visibly similar products can be different in functionality and product differentiation is a challenge.

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