Daniela Forte

Content Manager

[email protected] / DForteMCM

Gymboree to File for Bankruptcy, Close Stores

| Daniela Forte

Gymboree could file for bankruptcy protection as early as this week, according to CNBC, the company’s second filing in less than two years. The company is also is also looking to sell its Janie & Jack brand, which has 139 stores, and close hundreds of other locations.

Lampert Succeeds in Sears Chapter 11 Bankruptcy Auction

| Daniela Forte

Sears Chairman Eddie Lampert succeeded with his bid in the bankruptcy auction, USA Today reported. If the judge signs off, this deal could prevent Sears from liquidating the rest of its stores. Here’s the latest in his last-ditch effort to save the struggling, iconic retailer.

MCM CommerceChat podcast

How Voice Commerce is Changing the Way People Shop

| Daniela Forte

Voice assistants are changing the way customers are making purchases with just a few words. Companies like Amazon, Google and Microsoft are making major moves in the voice assistant world. Here is how retailers should tap into this relatively new shopping channel.

Lululemon Announces New Loyalty Program

| Daniela Forte

Lululemon has been testing a loyalty program that charges its members $128 a year, a steep rate considering Amazon charges $119 annually for Prime membership, but one the company feels can be increased based on positive early returns and the value it offers. Here is a look at some of the membership benefits.

ecommerce conversion mobile

Mobile is the Channel of Choice for Customers This Holiday Season

| Daniela Forte

Mobile is the way customers are choosing to shop this holiday season. In fact, 59% of consumers use their mobile device most or all of the time compared to desktop, and almost half of them make purchases on them. Here are some more key stats about how mobile is playing a major role in purchases this holiday season.