holiday shopping, peak holiday season, holiday shipping, holiday shipping peak, ecommerce orders

Pre-Holiday Power-Up: Building Better Subscriber Profiles

| Jim Davidson

Most marketers focus early holiday planning on campaign and promotional details because they influence almost every detail in marketing efforts and are essential for driving sales. However, there are other factors that can be easily overlooked that can also help shape the success of the busiest time of the year.

Canada, Canadian, Stalco, cross-border selling, cross-border ecommerce, Shipping/Delivery, shipping, international shipping, Canadian consumers, Canadian market, retail, retailer, import regulations, import duties, import taxes, Operations and Fulfillment

Whoa, Canada! Are Canadian Small Businesses CASL-Ready

| MCM Staff

Canada’s long-anticipated Anti-Spam Legislation (CASL) came into effect July 1, ushering in a new era for online marketing. But a study by Constant Contact reveals that the majority of Canadian small businesses do not fully understand the law and how to be compliant and have taken limited action to adhere to the new regulations.