opinion & response

| MCM staff

A Tribute to Mr. Stanley The catalog industry lost a merchandising visionary with the death of Stanley Marcus. The former head of upscale cataloger/retailer

opinion & response

| MCM staff

Somewhat Morphed at Us I’m sure you can imagine my surprise when I saw the article America’s Shopping Mall Morphs into Catalog Group in the January issue,

Orvis: Old Dog with New Tricks

| MCM staff

Having been around since 1856, Orvis could qualify as an antique. But to prove that it’s anything but dusty and dated, the cataloger/retailer has spruced

Opinion and Response

| MCM staff

A Gaffe of Biblical Proportions I would like to respond to your Backword item (Sell Me, Don’t Save Me, January issue) regarding our use of the Biblical

Orvis spruces up, launches spin-off

| MCM staff

Having been around since 1856, Manchester, VT-based Orvis could qualify as an antique. But to prove that it’s anything but dusty and dated, the cataloger/retailer

opinion & response

| MCM staff

It’s the Savings, Stupid Whoever took the potshot at the Sierra Trading Post catalog in the January Backword (Sell Me, Don’t Save Me) was clever but uninformed.

opinion & response

| MCM staff

Take a Stab at This Use of Catalogs You never know what will come up when you type mail order catalogs into an Internet search engine. A recent search