Toys “R” Us Files for Chapter 11 Bankruptcy

| Daniela Forte

Toys ‘R’ Us Inc., announced it has filed for Chapter 11 bankruptcy in an effort to restructure its outstanding debt and establish a sustainable capital structure that will enable it to invest in long-term growth.

JC Penney Getting Back Into the Toy Business

| Mike O'Brien

Looking for another avenue to boost flat store sales, JC Penney is opening 500-square-foot toy shops in all of its brick-and-mortar locations, the company announced, pitting it against the likes of Toys R Us and Amazon as well as discount retailers like Walmart and Target in the $20 billion market.

Toys ‘R’ Us Plans New Ecommerce Site

| Daniela Forte

In an effort to compete with Amazon and its other rivals and not fall behind in the ecommerce game, Toys ‘R’ Us is working on launching a new ecommerce website. Here are some details about Toys ‘R’ Us’ ecommerce upgrade.

Toys ‘R Us Sells FAO Schwarz to ThreeSixty Group

| MCM Staff

ThreeSixty Group, a leading provider of branded consumer products to major retailers, has acquired FAO Schwarz from Toys ‘R Us. Terms were not disclosed. See what plans it has for the iconic toy company’s assets.

Toys R Us, Babies R Us, free shipping, ecommerce, holiday shopping, peak holiday season, 2015 holiday shopping, omnichannel retail, buy online pickup in store

Toys R Us Lays Out New Omnichannel Strategy

| MCM Staff

In order to become what it is calling “a customer-centric business” and to improve the customer experience in-store and online, Toys R Us laid out several initiatives for 2014 that it hopes will improve the company’s operational performance.

Toys R Us, Babies R Us, free shipping, ecommerce, holiday shopping, peak holiday season, 2015 holiday shopping, omnichannel retail, buy online pickup in store

Toys R Us Reports Grim Third Quarter Results

| Daniela Forte

Toys R Us’ sales continue to decline and the net loss is continuing to grow in the third quarter, according to its earnings release. Comparable store net sales were down 5.2% in the domestic segment primarily resulting from decreases in the learning, juvenile (including baby) and core toy categories.

Toys R Us, Babies R Us, free shipping, ecommerce, holiday shopping, peak holiday season, 2015 holiday shopping, omnichannel retail, buy online pickup in store

Urcelay Promoted to CEO at Toys R Us

| Tim Parry

Toys R Us has taken the Interim tag off Antonio Urcelay and named him CEO on Oct. 16. The merchant also announced that former ServiceMaster and Walmart executive Hank Mullany has been named president, Toys R Us, U.S., effective Nov. 5.