New guidance from the Chinese government on cross-border ecommerce has given merchants clarity on potential policy changes, making it easier for them to sell goods in popular categories like food, cosmetics and health supplements normally subject to stricter scrutiny. Here is what is expected from these changes and what it means for cross-border in China.
For one thing, online shopping in China is a much bigger deal than it is in the West, as Singles Day sales volumes show. Yet unlike their counterparts in more mature economies, China’s increasingly affluent consumers are fairly new to e-tail. Here are seven key differences between Chinese and Western consumers.
The gross merchandise value (GMV) of cross-border ecommerce is expected to grow at a healthy 25% per year through 2020, about twice the rate of the domestic market, according to a new report from DHL Express. The report also found that 20% of cross-border purchases were worth more than $200, again higher than domestic ecommerce. See what else the study found, including merchandise categories that are poised to grow.