Why Retailers Should Digitize Gift Cards This Spring

| Euphemia Erikson

As consumers begin the hunt for perfect gifts, the pressure is on for retailers to get extra creative in their strategies. Digitizing gift card offerings can be the key to gaining an edge up on the competition. If you haven’t gone digital yet, here are four reasons to make the move today.

Target Corp.

Target Reports Robust Growth in Digital Sales

| Daniela Forte

Digital sales have seen robust growth for Target in the third quarter. CEO and chairman Brian Cornell said during a third quarter earnings call that digital sales grew more than 26% and has grown more than 20% year-to-date. See what other plans Target has in place for its digital channel.