Omnichannel commerce and all its permutations are causing direct-to-customer companies to seek new solutions and approaches to inventory management in order to tame increasingly complex order and fulfillment patterns while meeting rising customer demands. In this MCM report, learn how things like distributed order management and inventory visibility solutions can help you avoid the pitfalls and cut down on overstocks, out-of-stocks and returns.
As Kickstarter-funded premium underwear provider Comfortable Club starting expanding its sales channels to include Amazon as a marketplace seller as well as using its Fulfillment by Amazon service, inventory management and visibility across channels started to become a serious issue. Click here to find out how Stitch Labs made Comfortable Club’s underwear inventory more visible.
Erik Caldwell, senior vice president of logistics and supply chain for Hudson’s Bay Company, was featured in Multichannel Merchant’s April 2016 cover story talking about his role there, industry trends and the company’s acquisition of Gilt. In this excerpt from the Q&A, see what Caldwell has to say about the impact of omnichannel or “all-channel” on the retail world.
A cross-functional approach is key to a successful omnichannel strategy, enabling a seamless customer experience that can drives sales and profits. Merchandising, logistics, marketing and planning departments all play a key role in the assortment, pricing and promotions that influence the outcome. Without across-the-board participation, your efforts can fall flat. Here are 6 steps to a more effective omnichannel strategy.