Time for a chat?
Imagine a retail location with no sales clerks available to help people who have questions or can’t find products. That’s the state of an estimated three
Why EarthLink Likes Click-to-Chat
Is click-to-chat a wise option for every merchant
New e-mail measurements
The latest in e-mail metrics
Behaviorally triggered e-mails
One of the truly great mysteries of online marketing is why so few merchants use behaviorally triggered e-mails to boost customers’ recency, frequency,
Making transactional e-mails sell
Transactional e-mails represent a vast and mostly untapped selling opportunity. Messages such as order and shipping confirmations and account updates
Design with the mangle in mind: E-mail creative tips
Ahh, if only we could go back to the good old days when designing direct mail collateral involved simple decisions such as paper stock, colors, fonts
Keeping your co-reg clean
Is co-registration a good way to build a database? Well, it can certainly be an efficient way to start and grow a file, according to the experts. But
Federal judge, Congress defang FACTA
Merchants in May received two pieces of good news on the ill-crafted Fair and Accurate Credit Transactions Act, or FACTA. Congress passed a bill protecting
Catalog Choice: We Aren’t Out to Kill Direct Mail
The last thing Catalog Choice
E-appending done right
With postage and paper costs on a never ending march upward, e-mail appending in which a third party matches permission-based e-mail names to a merchant’s