Lifestyle: The next big thing
In the late ’80s, “niche marketing” was the name of the game; in the ’90s, “branding” became the magic buzzword. As we approach the 21st century, look
MCM staff
Banana Republic, round 2
Ten years after Banana Republic closed its catalog business, the apparel retailer has relaunched the book. In mid-September, the upscale clothing division
A license to profit
The Microsofts, Lotuses, Adobes, and other heavy hitters of the estimated $5.6 billion software industry don’t want you to sell software to business customers
Willis & Geiger up for sale
Less than four years after acquiring apparel manufacturer Willis & Geiger and transforming it into a catalog, Lands’ End has put the division up for sale.
Inquiring minds want to buy
Catalog creative consultants always proclaim that “b-to-b doesn’t have to be boring,” yet few business mailers support their claim. But ice chest manufacturer
Adapting to foreign list hygiene
Many catalogers hope to go global, but that goal requires keeping on top of local legal restrictions, mailing regulations, and merge/purge rules. These
The devil made me do it
Before we get too caught up in procrastinating on our holiday shopping, it’s time for us to award our favorite Halloween catalog cover. And the lucky
Fighting credit fraud
Mastercard reports that fraud levels are at their lowest levels in 10 years-about 7.7 cents on each $100 transaction. But according to both Visa and Mastercard,
Potpourri gets Back in the Saddle
Potpourri Collections, the $35 million parent company of gift catalogs Potpourri and Expressions, and needlecraft titles The Stitchery and Counted Cross
What consumer confidence?
Despite booming consumer confidence throughout the spring and summer, the second quarter wasn’t particularly encouraging for most of the publicly traded