The devil made me do it
Before we get too caught up in procrastinating on our holiday shopping, it’s time for us to award our favorite Halloween catalog cover. And the lucky
MCM staff
Fighting credit fraud
Mastercard reports that fraud levels are at their lowest levels in 10 years-about 7.7 cents on each $100 transaction. But according to both Visa and Mastercard,
Potpourri gets Back in the Saddle
Potpourri Collections, the $35 million parent company of gift catalogs Potpourri and Expressions, and needlecraft titles The Stitchery and Counted Cross
What consumer confidence?
Despite booming consumer confidence throughout the spring and summer, the second quarter wasn’t particularly encouraging for most of the publicly traded
In search of an ombudsman
I long have preached the doctrine of having an outsider-someone not involved in product acquisition or product description-check catalog copy for logic.
At deadline
DRESS BARN TO LAUNCH CATALOG Discount women’s apparel retailer Dress Barn has begun recruiting executives for the catalog division it plans to launch
Wolferman’s spices up its brand
Having a 110-year-old brand name goes a long way in the catalog world. But sometimes history just isn’t enough. So last fall, food cataloger Wolferman’s
Merchandising
They say that behind every great catalog is a great merchant-many of whom are the owners or founders of the company. In fact, 48% of the participants
Cover
INSIGHT BUYS TREASURE CHEST COMPUTERS On Sept. 14, $800 million, Tempe, AZ-based computer cataloger Insight Enterprises bought $50 million competitor
Why catalogers must eat their young
R ecently I learned that the largest corporation at the turn of the century-the Microsoft of its day-was the American Lead Pipe Co. How is that relevant