Mike O'Brien
Mike O’Brien has worked in journalism, marketing and public relations for … well, quite a while. At Multichannel Merchant he focuses on the world of direct-to-customer operations and fulfillment, editing MCM’s weekly O+F Advisor newsletter, and programs the annual Ecommerce Operations Summit conference. Previously Mike was a senior account executive for Marx Communications, a boutique public relations firm working with marketing and advertising technology companies. Other past work includes stints as a media relations consultant for a concert promoter, a marketing communications specialist for a pharma software firm, a research analyst covering corporate e-learning and a daily newspaper reporter on every beat imaginable – except sports.
It’s inspiring to hear stories of individuals and businesses stepping to help in the fight against the “invisible enemy” that is the novel coronavirus. Lauri Sullivan, CFO and COO of The Salyers Group, discusses the company’s various efforts and how they’re keeping connected with customers in our latest MCM CommerceChat podcast.
Multichannel Merchant is thrilled to announce that Ecommerce Operations Summit 2020 is rescheduled for Sept. 9-10 at the Gaylord Opryland in Nashville, TN. In addition to our usual great content, we also plan to have lots of fun networking opportunities and functions taking full advantage of our location in the heart of Music City.
Amidst the massive pivot to online during the coronavirus crisis, providers of last mile delivery services are seeing huge growth in demand from various kinds of merchants, as house-bound consumers are ordering away for both essential and nonessential items. Demand is coming from a variety of sources, including stores, SMBs and CPGs.
Asking questions is the foundation of innovation, which during uncertain times is what sets successful businesses apart. And right now, as massive disruption from coronavirus continues, major changes in ecommerce are happening faster than ever before. Here is the first crop of answers in our new “Ask the Experts” feature.
The USPS is asking Congress for $75B to avoid a liquidity crisis this fall, including $25 billion each for a cash infusion, for upgrades and modernization and for unrestricted borrowing authority, according to Government Executive. The USPS had already been in a bad position before the crisis, with even parcel growth falling off.
What product categories are winning and which are losing in the midst of coronavirus? Some winners are obvious, like everyone’s favorite, TP, as well as cold and flu, food/beverage, personal protection and cleaning/sanitizing. To go deeper, Stackline compiled a list of the 100 fastest-growing and slowest-growing categories in ecommerce.
Amazon plans to halt its Amazon Shipping service that competes directly with FedEx and UPS, the Wall Street Journal is reporting, diverting workers to over-maxed fulfillment operations for its own business. Amazon Shipping is only active in a few cities. The company is working with shippers to limit the amount of disruption.
What will the world of ecommerce operations and fulfillment look like after World Health Organization declares the COVID-19 pandemic ends? The answer, like predictions of that date, is uncertain. But industry experts firmly believe that the seismic shifts that began in February 2020 will create a new normal in ecommerce operations.
Amazon has recently adjusted its “buy box” product search algorithm to favor items that can be fulfilled and delivered faster by sellers themselves over Prime eligible products offered through Fulfilled By Amazon, which are taking weeks vs. days, experts say. The change was noticed last week by sellers using Merchant Fulfilled Prime.
Amazon is pushing Prime Day from mid-July to sometime in August or later, Reuters is reporting, due to the ongoing coronavirus outbreak, further impacting already distressed third-party sellers as restrictions on processing nonessential orders through Fulfillment by Amazon are just now being eased.