Mobile

Shopping App Marketers: Black Friday Success Starts Now

| Dale Carr

If last year’s data on shopping app spending was any indication of what’s coming this fall, Thanksgiving and Black Friday are poised to be the biggest mobile shopping days of the year in the U.S. Here is what retailers can expect from mobile commerce this holiday season.

Target Ups Its App Game with Cartwheel Integration

| Daniela Forte

Target is making some major moves in its mobile channel, integrating its Cartwheel loyalty technology with its mobile app to show customers nearby deals and offer up coupons to improve the shopping experience. Here is how this could be a game-changer for Target and the mobile experience.

Destination XL Group Launches Mobile App

| Daniela Forte

Joining a long line of companies catering to their growing base of smartphone customers, big and tall men’s apparel retailer Destination XL Group has launched its first mobile app. Here are some of the features in the new mobile app that the company is using to further provide an enriched customer experience.

Retail is Strong on Mobile Devices in Q1

| Daniela Forte

Retail is strong across the board in the first quarter with high open rates on smartphones and higher-than-usual average order value on tablets for apparel retail. Here is an in-depth look at the data and what it means for marketers.

Why Mobile Payments Are Killing the Checkout Form

| Greg Zakowicz

We talk about omnichannel and the customer experience, how to make it simpler is step one, making it easy to pay is the key to conversion. Here is why mobile is killing the checkout form and what you should know to make the overall experience an easier one.

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