Mobile

mobile commerce

Mobile Is One of the Top Initiatives for Retailers in 2017

| MCM staff

In 2017, retailers will focus on several key areas in an effort to boost the customer experience.This includes mobile, marketing, site merchandising and omnichannel efforts. See why retailers are making this shift this year and what it could mean for retail.

ebags

Mobile Brings 70% YoY Sales Growth for eBags

| MCM staff

eBags, a travel gear e-tailer and expert reports that year over year sales via mobile grew 70% for both Q4 and full year 2016 while mobile traffic grew 67% for Q4 and 53% for the year. See what eBags did to achieve this.

Creating Customer Centricity in 2017: Omnichannel Marketing and Mobile

| Sean Brady

Omnichannel and mobile marketing is a phrase ecommerce brands have been hearing quite a bit lately. Both mobile and omnichannel go hand in hand, as mobile influences today’s shoppers with the omnichannel journey. Here is why marketers need to move from simply operating multiple channels to have a truly holistic strategy this year.

Redefining Mobile Engagement in 3 Steps

| Carla Fitzgerald

With 75% of shoppers using their smartphones while in the store, shoppers are expecting the retailer to engage them by phone. Here are three easy steps to make mobile part of the overall shopping experience and not a siloed channel.

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