It’s all about giving customers what they want, and each year leading up to Thanksgiving week, retailers are doing exactly just that. Promotions are increasing and retailers are targeting customers with deeper offers. This is just a little of what is happening as retailers get closer to the holiday season.
To be successful online, however, you must know your B2B customer, appeal to their needs and understand how they buy. While many of the principles of a B2C site do apply, consider these unique needs of a B2B buyer.
Under Armour announced that Jason LaRose will be the new president for North America. He will succeed Matthew Mirchin, who will transition into a role of Strategic Advisor. See what this will mean for Under Armour as it moves forward.
Skechers USA Inc., announced it has signed a joint venture partnership in Isreal with local regional distributor MGS Sport Trading Ltd. Here is what it will mean for Skechers as it expands it global footprint.
FastenersPlus.com listened to its customers and enhanced the user experience on its website. The most-asked requests will help boost shopping efficiency and improve the overall customer experience. Here is what FastenersPlus.com did and how it helped them gain more sales.
Craftmaster Hardware LLC, a wholesale distributor of the world’s most recognizable brands of commercial door hardware, detention hardware and locksmith supplies has recently launched its new, updated website.
eBay and Australian retailer Myer have joined forces to provide a glimpse into the future of shopping by developing and launching the world’s first virtual reality (VR) department store, which connects to the existing eBay.com.au API and allows Myer’s product range, pricing and stock information, which is updated in real time – a first for virtual reality experiences globally.
September is anything but relaxing for consumer ecommerce marketers. Not only are they tasked with wrapping up back-to-school initiatives and planning for Black Friday and beyond, but in the shorter-term they must also create persuasive campaigns that rise above the noise and actually drives sales for the spookiest holiday of the year: Halloween. Here are 5 tips to increase those Halloween conversion rates.
My wife and I never worried about our son actually making a purchase, since navigating checkouts could be a daunting task for a 5-year-old and he also doesn’t have access to our credit card numbers or PayPal account. But since Amazon introduced 1-click ordering, William managed to order himself a Toy Story Deluxe Bullseye Figure… Let this be a lesson.
The B2B revenue cycle is not changing, it has changed. 92% of B2B buyers say that they prefer to buy online, while Gartner analysts estimate that by 2019, 41% of all revenue across all industries will come from digital channels.