How to Align Ecommerce Strategy with Gamification Techniques
Gamification has long been part of the daily shopping experience. See what leading brands are doing to offer a valuable and entertaining customer experience.
Ecommerce
How SoccerPro Wins Big at Omnichannel
As an omnichannel merchant, SoccerPro needed a solution where all customer touch points shared and transferred information. See how the company made this a possibility.
CVS Health Acquires Target Pharmacy Business
CVS Health will acquire and Target Corporation pharmacy and clinic business for approximately $1.9 billion. See what this will mean for both companies.
Radio Shack Agrees To Destroy Most of Customer Data
RadioShack has reached a deal with 38 state attorneys general in which it agreed to destroy most of the data on 117 million customers it was looking to sell to pay off creditors.
Sigma Beauty Drives Results Using User Generated Content
Exhibiting how a product will present itself in the real world was important and a challenge for beauty brand Sigma Beauty. See how Sigma Beauty addressed the challenge and leveraged its user-generated content.
Pitney Bowes Rolls Borderfree Into New Global Ecommerce Unit
Pitney Bowes formed a Global Ecommerce business unit, combining the recently acquired assets of Borderfree with Pitney Bowes’ existing ecommerce business.
NetSuite Completes Acquistion of Bronto Software
Netsuite today announced it has completed the acquisition of Bronto Software Inc., a cloud-based commerce marketing company.
2 Key Elements for Expanding Cross-Border Ecommerce
Merchants are expanding cross-border into new ecommerce markets. But how do they know what country they should target? In this video taken June 2 at IRCE 2015, The GRIN Labs founder Carl Miller discusses some of the some of the prime criteria for expanding into new cross-border markets.
Macy’s Exec Predicts BOPS Volume Will Triple This Holiday Season
A Macy’s exec told IRCE attendees that buy online/pickup in store demand will be 3x higher during this year’s peak season than it was last December.
The Internet of Things Is About Experience… and Data
The Internet of Things is making devices like internet refrigerators more mainstream today because consumers are hyper-adopting new technology and marketers are engaging in digital disruption. Here’s why experiential devices such as the Apply Watch and certain household appliances are going change the way you collect data, and how you need to react.