Affiliate Marketing Gets a $3.3 Billion Wake-Up Call

| Robert Glazer

When the parent company of an affiliate network also buys one of the largest affiliates in the space, it raises a lot of red flags and also leads to an important question: Is an affiliate program and its data the property of the retailer, the affiliate and/or the network, and who can it be shared with?

Answering that question requires creating more transparency in the affiliate industry. For many retailers that means transitioning from Generation 1 to Generation 2 affiliate programs and ensuring that, first and foremost, their best interests are being represented.

Growing Global 2015, Alibaba.com, Tmall, Taobao, ecommerce, global ecommerce, cross-border ecommerce

Tax Group Targets Alibaba in Campaign

| Tim Parry

The Alliance for Main Street Fairness launched a television advertising campaign against Alibaba this week to educate lawmakers on what it calls an imminent threat to U.S. retailers. But are AMSF’s claim against Alibaba true?

We Wish You a Happy… Sinterklaas

| Hans Hoogenboom

In The Netherlands, Belgium, Luxembourg and parts of Germany, Sinterklaas (Saint Nicholas day) is celebrated in early December. Belgium, Luxembourg and Germany celebrate on the morning of the 6th; while the Netherlands celebrate on the evening of the 5th. Here’s how you can prepare for Sinterklaas 2015.

Cyber Weekend Proves Mobile Commerce Has Arrived

| Tim Parry

Mobile commerce has arrived, and proved to be a game-changer this Cyber Weekend. Here’s a look at what drove shoppers to their smart phone, and a look at some retailers’ mobile commerce success stories.