Is Google a Threat to Amazon with New Membership Pricing?
Google Express has challenged Amazon’s membership pricing by offering the service for $95 a year, while Amazon offers its Prime membership service for $99 a year.
Ecommerce
‘Tis the Season to Put Your Global Marketing Plan in Place
Identifying common oversights retailers make with global marketing for the holidays, and winning tactics for seizing the season’s full sales potential.
What to Make of Amazon’s Brick-and-Mortar Store Launch
What we know is that the Amazon store has two loading docks, and a tremendous amount of foot traffic. It’s speculated that Amazon will use the store as a same-day delivery hub, and to process returns.
Going Global in an Omnichannel World
During a meeting at Shop.org, Borderfree chief strategy officer Kris Green told Multichannel Merchant that retailers need to make sure that consumers have the same experience whether they buy in store or online.
Is There a Blind Spot in Your Holiday Retail Analytics Strategy?
As multichannel retailers develop strategies for the upcoming holiday rush, they must address a critical blind spot by improving visibility into consumer behavior in physical stores. Fortunately, new technology solutions can help organizations close the “insight gap” between online and in-store consumer behavior.
Getting On Board with Global Operations
The opportunity for U.S.-based merchants to sell globally is there, but many remain hesitant to jump into the global waters. But there’s not one set blueprint to grow your cross-border business, as each individual merchant needs to consider several factors based on their goods and needs.
How Brands are Recognizing Breast Cancer Awareness Month
Brands are going pink on Facebook by recognizing Breast Cancer Awareness Month with their products and/or promotional campaigns.
Coach Launches New Mobile App
Coach utilized MicroStrategy Mobile that provides its retail teams with the ability to examine sales trends for any given geography, including at the individual store level, with a simple swipe or tap on their iPad devices.
UPS Buys Global Ecommerce Firm i-parcel
UPS announced today it has acquired U.S.-based global ecommerce enabler and logistics company i-parcel for an undisclosed sum. The acquisition complements UPS’s international cross-border logistics capabilities from the U.S. and U.K., now extending to more than 100 countries.
Alibaba an Ecommerce Force to Be Reckoned With
Concerning Alibaba’s global aspirations, the company has struck deals in 2014 with the French and Italian governments aimed at fostering ecommerce growth for merchants from those countries selling on Tmall, including providing them with enrollment support, online marketing and customer service support.