![Prime Day 2021 feature 2](https://multichannelmerchant.com/wp-content/uploads/2021/06/prime-day-2021-feature-2-300x159.jpg)
Prime Day Hits Record of $11B Over Two Days
Prime Day 2021 is in the books with a record $11 billion in sales, according to Adobe’s Digital Economy Index, up 6.1% from $10.4 billion in 2020, when the event was held in October, but was not a winner for retailers not named Amazon, based on data from SalesForce. Wall Street wasn’t impressed with flat growth over the 2020 event.