Mobile Is Part of A Multichannel Strategy
Mobile is not a single channel for marketers, it involves email, web, social media, direct messaging and location-based marketing, said Blair Reeves Product Marketing Manager for IBM during a recent webinar.
Ecommerce
Rumors Fly with Possible OfficeMax and Office Depot Merger
Is a merger between OfficeMax and Office Depot just a few days away? Although the office supply giants are keeping a tight lip, there have been several published reports within print and online media pointing all signs to yes.
Forrester’s Mulpuru Says Showrooming is Here to Stay
During a recent EpiServer webinar, Forrester Research’s vice president, principal analyst, Sucharita Mulpuru, gave her insight on the 2012 holiday shopping season and concluded that showrooming is here to stay.
Is Google Shopping Making a Move to the Marketplace?
Google has made two announcements in February that leads to speculation that it will try to make Google Shopping a cross-device comparison shopping engine and a full-fledged ecommerce marketplace. The first involves enhanced AdWords campaigns, the second the acquisition of ecommerce data firm Channel Intelligence. See why this may mean a move to the marketplaces for Google Shopping.
Storch Out as Toys R Us CEO, Rubin in at Michaels
Following a slow fourth-quarter, Jerry Storch has decided to step down as CEO at Toys R Us. Meanwhile, Chris Vickers has been named president and CEO at Vermont Country Store, Victor Luis will eventually replace Lew Frankfort as Coach’s CEO, and Ulta Beauty president and CEO Chuck Rubin has been named CEO at Michaels Stores.
Williams-Sonoma Tops Mystery Shopping Study
Williams-Sonoma top the list for the e-tailing group’s 15th Annual Mystery Shopping Study For the Fourth Quarter of 2012. The e-tailing group released their Customer Experience Index results this week. Williams-Sonoma was followed by Nordstrom and Amazon in the top three.
Using Facets to Improve Customer Experience
In this video taken during a break at IRWD 2013 on Feb. 12, Shaun Ryan, CEO of SLI Systems, and Kevin Metz, Vice president of ecommerce at Caché, talk with Multichannel Merchant’s Tim Parry about how they use facets to improve the overall ecommerce customer experience.
The Shopping Trends of the Working Consumer
Online shoppers are finding more and more ways to shop than ever before. They are using smartphones, tablets, traditional PCs, and most often, a combination of the three. This modern shopper is ready to buy whenever and wherever they chose, even if it means while at work. In this infographic from Monetate, the ecommerce personalization company, you will see the various trends of this shopper including the days and times of the week they shop, and the types of devices they use to make online purchases.
Valentine’s Day Shipping with UPS
As chocolates and flowers make their way across the country for Valentine’s Day, UPS is preparing for the lovers holiday by adding 38 additional flights to their fleet in order to handle to demand. In this video from UPS, the shipping and delivery giant shows how it handles and streamlines the shipping process of the fragile and temperature sensitive goods.
Ebay CEO Says Same-day Delivery Possible
Ebay’s CEO John Donahoe said during the Goldman Sachs Technology and Internet Conference that he believes the ecommerce company can provide same-day delivery at scale. Donahoe said it can be done in a similar to the way the on-demand private driver company Uber conducts its business where private driving companies attempt to outbid each other for fares.