Company president Jimmy Weng says adding product videos a year ago helped eParty Unlimited’s conversion rates grow. What’s more, thanks to recent changes to Google that reflect the importance of video, the merchant’s search engine rankings have risen as well.
What have you been missing on the Big Fat Marketing blog? How about some email marketing advice from web guru AMY AFRICA. SIX TRIGGER EMAILS YOU MUST
Swedish fashion apparel retailer Hennes & Mauritz (H&M) is a little late to the plate when it comes to ecommerce
One of the best ways to build search credibility is social media. A great blog post, for instance, is much more likely to get shortened, linked to, posted, tweeted, and re-tweeted, thus driving even more traffic to a website. How to you find or create great content? Here are 10 tips and tricks to consider.
Bluefly.com aims to help consumers dress their best with its discounted designer apparel and accessories. Now it hopes to make its customers smell
Bill Bass is not a fan of QR codes. Bob Myers is a fan of customers having their own conversation on your ecommerce site. They didn;t agree with each other on those two subjects, but here’s they agreed on during a session on ecommerce trends at the National Retail Federation
Golf equipment and apparel retailer Golfsmith knew it needed to keep up with the times and include videos on its ecommerce site, Golfsmith.com. Here’s why the merchant chose to outsource its video production.
States hoping to reap a windfall in taxes via legislation that enables them to tax online affiliates may be disappointed
Ecommerce platform provider Mercent says its retail clients participating in Amazon.com’s “Selling on Amazon” third-party marketplace program and through Google Product Search increased in the fourth quarter by 46% and 28% respectively.