Harness the power of employee bloggers
Should a company hire a professional writer for its blog? No, according to Chris Baggott, CEO of Compendium Blogware. In fact, he says, a company’s best
Ecommerce
A tough look at Tender Heart
WWW.TENDERHEART.COM Tender Heart Treasures specializes in country and Victorian gifts, home decor and garden accents. So how effective is this merchant
Picking a printing partner
Your catalog’s print job is key to its success, since how products are reproduced on paper will have a direct effect on their sales. So choosing a reliable
Optimize Your Landing Pages
An effective landing page can rank highly in organic search, and deliver a strong sales-per-click ratio in paid search, and convert shoppers who reach their destination through myriad acquisition sources. Still, visit more than a handful of sites and you
Social Media is Swell, But Don’t Forget the Basics
People want to know how to make social media work for their business, how to use it to generate leads and obtain more sales. And social media can help you do this, allowing the proper research and strategies are in place. But it can
Want Google rankings? Build up your links!
You probably know there are three of search engine optimization: content, architecture and links. You optimize your content based on the keywords that
Video Revolution Catching On
Consumers are flocking to sites like YouTube and Hulu to watch videos: Comscore says there are now 9 billion videos on the Internet, and the Interactive Advertising Bureau says that in 2010, 50% of the U.S. population will watch videos online. And that behavior has made the use of video in e-commerce that much more popular.
Live From Shop.org: Best Buy Learns How to Handle Facebook Cranks
Best Buy launched its official Facebook page in July, and has experienced tremendous growth on the social media site, with more than 800,000 fans to date.