Clearly, engaged customers buy more, and restructuring your ecommerce business with a focus on customer engagement strategies can be a game changer in 2020. Here are 5 aspects of a customer engagement strategy to boost the customer experience and sales:
Visa plans significant changes to rates merchants pay each time a consumer makes a purchase with its cards, Bloomberg reported, both online and in store, citing a document Visa sent to banks. According to Bloomberg, brands can expect to pay more for ecommerce transactions, while fees in grocery stores will decline.
CPAP equipment sanitizing device maker SoClean, which took its brand profile to warp speed in 2019 with a testimonial style TV ad featuring William Shatner, has seen benefits from partnering with Extend to offer extended warranty programs, including improved CSAT and conversion rates.
The Louisiana Supreme Court ruled Wednesday that Walmart.com doesn’t have to pay ecommerce sales tax to a local parish, but the decision doesn’t impact so-called marketplace facilitator laws created in the wake of the U.S. Supreme Court’s 2018 Wayfair decision, Bloomberg Law reported.
The U.S. government is cracking down on the sale of counterfeit ecommerce items and pirated goods, warning of stricter rules and penalties for participants in a rogue economy that was valued at $509 billion in 2016. A DHS report announcing the crackdown came in response to an April 2019 memorandum from President Trump.
Today’s small business owner can reach more customers in more ways. Between branded websites and marketplaces, the evolving nature of ecommerce means even the smallest businesses to effectively, efficiently reach a broader audience. But which makes the most sense from your business? Here are the pros and cons.
With so many cost-effective ecommerce options available to very small businesses (VSBs) with less than 50 employees, how do business owners know which channels make the most sense for their bottom line?
Hanna Andersson, the Portland, OR-based children’s clothing brand with Swedish roots, was hacked in a magecart attack last fall that exposed customers’ credit card information, including CVV codes, but is just now coming to light. The hack revealed credit card information from transactions between Sept. 16 and Nov. 11, 2019.
The global sleep company Casper, in a crowded field of mattress-in-a-box companies going direct to customer it helped spawn, has been a darling of the business and lifestyle press, That is, until it recently filed for an IPO, and pundits and the business press attacked the CEO for his obsession with a unicorn valuation.
Retail bellwether Target melted the holiday season joy over record holiday ecommerce spending of $142.5 billion, reporting disappointing holiday sales in Q3 as toys and electronics underperformed and the company lowered Q4 comparable sales guidance. Ecommerce was a bright spot, up 19%.
It’s near impossible to keep up with the pace of change in ecommerce payment. That’s a problem, because fast-paced innovation inevitably leads to vulnerabilities. Without the right approach, revolutionary profit opportunities could fall victim to advanced ecommerce payment fraud threats. A multilayered, strategy is needed.