Ecommerce spending in the U.S. for November and December posted a new record at $142.5 billion, up 13.1%, according to data from Adobe, while Salesforce pegged worldwide ecommerce spend at $723 billion, an 8% increase. Smartphones accounted for 84% of the 2019 holiday ecommerce growth in the U.S., Adobe said.
Consumer loyalty is up for grabs in 2020, according to a Criteo study, with 73% of shoppers open to taking a chance on brands they haven’t tried but have heard positive things about. The study quantified the evolution of consumers into detectives who compare products, rely on reviews and increasingly shop across channels.
Direct-to-customer (DTC) brands continued their ascension in 2019 with more than 40% of American consumers making DTC purchases, according to a new report from Diffusion PR. Legacy brands have caught the wave by either acquiring their own DTC brands or investing in their own capabilities.
The California Consumer Privacy Act (CCPA), effective Jan. 1, 2020, has wide-ranging impacts far beyond the state’s borders. From new preventative measures retailers must make, to increased safeguards for consumer data, these new policies will fundamentally change the retail sector. Here’s what you need to know about its impact.
Direct-to-customer ecommerce startup Resident, whose home furnishing brands include Nectar, DreamCloud, Level, Awara, Wovenly, Bundle and 1771 Living, has raised $12.5 million from Tel Aviv-based Liquidity Capital. Resident will use the capital to drive growth and move into additional home products.
Another Sears brand is being peeled off as Advance Auto Parts will acquire the DieHard brand and its popular, iconic battery line from Sears’ parent company for $200 million, providing a much-needed cash infusion, according to CNBC. This follows acquisitions of Craftsmen and Sears Hometown brands.
Ecommerce holiday sales rose 18.8% over 2018, driving 3.4% overall growth in seasonal retail, delivering a very merry season for merchants, according to the Mastercard SpendingPulse holiday report. Ecommerce growth was up slightly from an 18.4% gain in 2018, accounting for 14.6% of total retail, according to Mastercard.
One thing is clear: we’re living in a subscription service economy that is only going to expand. Brands from Nike and Bloomingdales to Coca-Cola, Mercato and GNC have taken the plunge, and organizations across all industries are seeing subscription offerings as a growth engine. Here are 4 predictions for subscription services in 2020.
Amid scant post-Super Saturday reports, Adweek was signaling more Super Saturday shopping took place in stores vs. online, despite Amazon’s modified delivery options, for example, and competition for fast last-minute delivery between retail giants Target and Walmart.
Just a month into the job from Target, new Bed Bath & Beyond CEO Mark Tritton has let go six executives as part of a major shakeup at the struggling home goods retailer after years of negative results. Tritton saw great success as chief merchandising officer at Target, launching private label brands, some now north of $1 billion.