Seeing the future as more DTC and under its control, Nike has decided to stop selling on Amazon’s marketplace after a two-year experiment, CNBC is reporting. The news follows shortly after Nike’s hiring of board member John Donahoe, chairman of PayPal and former CEO of eBay, as its new president and CEO, replacing Mark Parker.
As you scramble to finalize your plans and offers for the 2019 holiday season, there’s no better time to take a closer look at your mobile app and mobile commerce strategy. Here are ways to help you boost app performance, deliver the CX shoppers expect and increase app downloads prior to Cyber Weekend.
Alibaba set another Singles Day record this year on 11/11/19, recording $38.4 billion in gross merchandise value (GMV) during the 24-hour promotion created as a reverse spin on Valentine’s Day 10 years ago, up 25% from last year. By comparison, Adobe is forecasting $29 billion in total ecommerce sales for Cyber Weekend 2019.
Spending on ecommerce ads rose 115% in the third quarter compared to last year, and was up 51% over Q2, driven largely by Amazon, a seasonal surge for Prime Day and a strong back-to-school season. A new Q3 report from Marin Software also showed that mobile continues its dominance.
A poll from the American Catalog Mailers Association (ACMA) finds that 16 months later, the U.S. Supreme Court decision in South Dakota v. Wayfair is causing greater harm than anticipated to ecommerce, catalog and other merchants. Fifty-six percent of those polled said revenues had declined as a direct result of the decision.
Extend, a provider of extended warranty programs, has raised $16.4 million in new capital and acquired assets from Aon division Affinity Insurance Services as it looks to make warranty programs available beyond enterprise-scale retailers. The company said current clients have combined annual sales of more than $11.5 billion.
Children are making their holiday toy lists, and this year it goes beyond the traditional buying experience. Major retailers like Target, Walmart and Disney are reimagining ways to showcase popular toys and provide a more interactive experience than stores of the past, and Toys R Us is looking for an experiential comeback.
The holiday shopping season is practically upon us, which means savvy consumers are getting ready for the best sales of the year. Unfortunately, they’re not the only ones preparing to take advantage of the season. Learn about the serious threats posed by bad actors like Magecart groups, and what steps you can take now to be protected.
In an age where customers have access to anything in just a few short clicks, brands have become increasingly focused on the buyer journey and the path to purchase. Here are three of the most common process missteps brands take when engaging with customers along the leaving journey.
Swanson Health Products grew its ecommerce revenue 60% and saw Amazon sales increase 35% after it implemented AI-powered pricing technology into its business model. In the latest MCM CommerceChat podcast, hear how Swanson boosted sales and gained an edge on the competition.