Ecommerce

How Brands Can Succeed At Cross-Border In the Age of Amazon

| Ahmed Naiem

Retailers cannot ignore the force that is Amazon, because they’ve been a game changer in the world of ecommerce, making their name synonymous with online shopping. But are shoppers in other markets getting the same outstanding customer experience that millions of loyal Prime members in the U.S. have come to expect? Here are tips on how merchants can capitalize on Amazon’s weaknesses in cross-border ecommerce by differentiating after the click.

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How Web and Mobile Come Together in the Customer Journey

| Bart Mroz

The rise of ecommerce has led to the creation of millions of online shops, and many brick-and-mortar stores are taking a cue from those success stories and expanding their online presence. These are a few ideas to help you connect the ecommerce dots across multiple platforms.

Nordstrom Partners with Anthropologie on New Home Products

| Daniela Forte

Nordstrom is partnering with Anthropologie to introduce home products line in 15 of their retail locations and on Nordstrom.com beginning March 19. The collaboration is part of a larger trend of partnerships between retailers, sometimes those in competition with each other.

Neiman Marcus Prepares for the Customer of the Future

| Daniela Forte

Neiman Marcus told attendees at eTail West that the focus in 2018 is on making innovation part of its DNA as it seeks new, creative ways to connect the online and in-store experience for its upscale customers. The common denominator in all of the innovation is bringing digital to the forefront of the business.

Walmart Launches Four New Private Brands

| Daniela Forte

Walmart announced it is launching four new private brands in the apparel category, two for women and one each for men and children. The company said the new brand rollout is intended to create a one-stop destination for fashion as well as everyday essentials, electronics and the rest of the broad assortment of categories.

How Gap Inc. Is Reimagining Itself as a Customer-Centric Organization

| Daniela Forte

Customers are at the center of everything Gap Inc. is doing today as it works to turn around its organization and be a leading omnichannel retailer, a digital executive told attendees at eTail West. See what he had to say about the company’s ongoing evolution, and its reliance on tools like data analytics and continual testing and learning in pursuit of success.

How Asics Combated Online Journey Hijacking

| Daniela Forte

Online journey hijacking hurts the customer experience, impacting conversion rates and brand equity.
Find out how Japanese sports apparel and footwear giant Asics tackled this growing problem, increasing conversion rates, decreasing cart abandonment and adding $1 million in incremental sales.

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Walmart Cites Operational Issues in Q4 Ecommerce Slowdown

| Daniela Forte

Due in large part to inventory management issues around the critical holiday period, Walmart reported a serious slowdown in its booming ecommerce growth during the fourth quarter, which increased 23% compared to a 50% gain a year earlier. See what these challenges were for Walmart and what it meant for sales in the fourth quarter.

Toys R Us Closing 200 More Stores, Prospects Growing Dim

| Mike O'Brien

Embattled toy and game chain Toys R Us plans to close another 200 stores, and its web relaunch didn’t happen on schedule, prompting many observers to cast doubts on its future viability. This is on top of a previously announced closure of 170 stores in April.

The Dawn of AI and the Beginning of the End of Dark Data

| Steve Cox

Data has been a challenge for and leveraging it to its full potential continues to have retailers scratching their heads. However with the dawn of AI all of that could change. Here is how AI could change how retailers look at data and change the customer experience.

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