Harnessing the power of brand advocates is a great way to gain new customers to your brand. See how TaylorMade used the power of brand advocates to create engagement with the customer.
Wayfair announced last week that its fourth quarter direct sales grew 98% to $686 million in the fourth quarter compared to 2014, during its earnings call Wayfair CEO Niraj Shah explained how Wayfair has grown its direct business, which is 93% of total net revenue. On top of that, Wayfair announced the launch of its new catalog, which will marry its online and offline business together. See what else Wayfair has cooking in the months ahead.
When Turtle Wax realized it needed to attract more customers to its site, it relied on this marketing strategy to help its business garner a significant number of page views to its site. See what it did and how it worked for Turtle Wax.
Several customers stall before making a purchase for a variety of reasons, including having to add a new account, hidden shipping costs, payment security concerns among others.
Consumer adoption of buy buttons will likely increase as brands test social commerce for the holiday season. Let’s review how buy buttons compare across Facebook, Instagram, Google, Twitter, and Pinterest.
Cyber Weekend 2015 is in the books, and Multichannel Merchant’s editorial staff put a wrap – and a bow – on Black Friday, Thanksgiving, and Cyber Monday. Watch as Chief Content Director and Publisher Ellen Shannon, Managing Editor Tim Parry, Senior Editor Mike O’Brien and Content Producer Daniela Forte share their insights and impressions of Cyber Weekend.
Buy online, pick up in store… Seems pretty easy from the customer point of view, and seems pretty complicated from a retailer’s perspective. And during the holiday season, omnichannel shopping … Continue Reading →
All sorts of sales records were set on Cyber Monday 2015. IBM reported a 17.8% lift in Cyber Monday sales, and Adobe said nearly $3 billion was spent online.
Bet you thought you knew everything there is to know about shopping cart abandonment, think again! Here are 10 things you didn’t know about shopping cart abandonment.
Cyber Weekend sales from Thanksgiving through Sunday reached $8.03 billion, a 17% increase, or $1.14 billion more, than in 2014, according to Adobe.