The Trial and Error Method of Cultural Color Choices

| Donald L. Dunnington

Navigating your online brand through the many design and color choices can be tough enough within your domestic market. The danger really escalates when you apply your brand’s corporate style to other cultures. The real danger comes in either failing to consider cultural differences such as color’s impact on your target market. How do you know you have it right?

Magento Launches Ecommerce Program for SMBs

| Tim Parry

Good news for small- and medium-size retailers left in the dark with the impending shutdown of Amazon Webstore: eBay Enterprise has announced the availability of its new Magento Small Business program to help emerging businesses quickly deploy affordable online Magento storefronts.

Optimizing Your Ecommerce Site for Impulse Sales

| Joe Rodriguez

Whether it’s for an upcoming birthday, anniversary, or holiday, knowing when to post can bring a tremendous advantage to your business. Let’s explore how we can utilize some best practices for enabling and optimizing for impulse shopping on your ecommerce site.

Abercrombie & Fitch Expands Across Asia

| Tim Parry

Abercrombie & Fitch Co. recently launched 10 new ecommerce sites for its Abercrombie & Fitch and Hollister brands with the Demandware platform, serving China, Hong Kong, Japan, Singapore and Taiwan. Learn what makes these 10 sites different from its .coms that serve the U.S. market.

Borderfree Acquires DutyCalculator

| MCM Staff

Borderfree announced it will acquire Bundle Tech Limited, the operator of DutyCalculator, a provider of cloud-based global trade and customs compliance data services. Here’s what this means for Borderfree customers.

Making the User Experience Great

| Daniela Forte

According to MCM Outlook 2014, 56% of retailers said within the next 12 months they would be doing a complete redesign of their websites. User experience is key.

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3 Steps to Protect Your Business’ Online Back Door

| Scott Walters

Though it’s easy to forget about the back door, it’s imperative that ecommerce retailers protect the administrative sections of their web content platforms. Fortunately, there are three steps retailers can take now – in advance of Black Friday – to protect their administrative pages.