It’s Not All About Mobile, It’s About Customer Experience

| Darren Hill

A great mobile experience is just one part of the customer-centric strategy that the smartest brands are using every day. The customer, after all, is the driving force behind all of the great holiday numbers we’ve seen. Here are some key customer experience issues that will keep customers coming back to your site on any channel.

Gigya to Power Personalization and Improve Acquisition for ASOS

| Tim Parry

ASOS, the global fashion destination for twenty-somethings, has chosen customer identity management firm Gigya to power end-to-end user registration and login on ASOS’ websites and mobile applications, including Android, iOS and its recently launched Apple Watch app.

ecommerce fulfillment, shipping data, distribution data, Warehouse/Distribution Center, ecommerce shipping, direct-to-customer fulfillment

Are We Out-Competing Ourselves?

| Lori Mitchell-Keller

Shoppers look pretty much the same as they did a few years ago when smart phones became prevalent. Shopper expectations, however, are vastly different. And guess what, it might just be our fault.

New Mobile Technologies Emerge to Offer Superior Customer Experience

| Andy Henshaw

Mobile device proliferation presents both challenges and opportunities for online brands. We’re in the midst of a fundamental shift in the way that consumers engage with brands and in the way customer preference and loyalty is influenced. See how new mobile technologies offer a superior customer experience.