By upgrading omnichannel options like in-store pickup or same-day delivery, businesses can help customers customize their shopping experience to fit their personal needs during the rush of the holidays. While becoming an omnichannel retailer can seem like a daunting effort, these tips will better position retailers for growth this holiday season.
Consumers expect much more than a transaction – they expect an immersive experience. Fitness leader Under Armour is one example of a company recognizing the need to offer consumers more than just a product. Here’s a look at how Under Armour focused its business model on the relentless pursuit of innovation to build brand loyalty and satisfy consumers.